Tiny Restaurants,
Ambitious Dishes
By Joshua Ozersky in
the Wall Street Journal
THERE ARE 16 seats at the Shack in Staunton, Va. Of the
roughly 400 total square feet, 130 are dedicated to kitchen space. The
restaurant is so small that there is a pantry area in the dining room. They
sell mostly hamburgers here, but a few nights a week the chef, Ian Boden,
serves a criminally underpriced tasting menu, one of the best in the U.S.
The story of the Shack
ought to be singular, a freak. But it isn't. Mkt. in Seattle, Take Root in
Brooklyn, N.Y., and Glen Ellen Star Glen Ellen, Calif., are all tiny spaces
with even tinier profits, but they loom large in prestige, influence and
attention from local gastronomes. Each one offers a unique and highly personal
view into the local food culture that spawned it.
The phenomenon isn't
new, nor is it purely an American one. The most famous restaurant in Tokyo, for
example, is surely Sukiyabashi Jiro, a nook that seats 10 people. But the trend
seems to be gaining ground here, at a time when the cost of opening a big
restaurant excludes any but the wealthiest operators. "You make your own
opportunities," said Mr. Boden. "You don't need a table setting that
costs more than the meal. You don't need a lot of marketing. You don't need any
BS. It is what it is. Period."
The very pared-down
nature of these microrestaurants makes them better. There is more focus on each
meal, less room for error or indifference. These tend to be labors of love,
usually by young chefs still burning to push their talent to the limit. The
restaurants are easier to open, easier to run and they set their own terms.
It's not hard for Brooklyn's Take Root to fill 16 seats three nights a week, so
while its two owner-operators accommodate their customers, they don't pander to
them. Of course, the built-in exclusivity of a restaurant the size of a living
room is its own form of marketing. Everybody wants what's hard to get.
The meals I've had at
these places have been nothing short of amazing. A bowl of butter-lettuce soup
at the Shack, followed by sweetbreads and gnocchi in brown butter, made me
happier than I've been since the Celtics won the title in 2008. The glazed beef
cheeks at Beast and the wood-roasted whole trout at Ned Ludd in Portland, Ore.,
are two of my fondest memories of the city, and I have many fond Portland
memories.
Admittedly, the food
stands out in part because there is not much in the way of décor. The server is
as likely as not to be the chef. The menu will have six things on it, and you
will eat every one of them. Which is all to the good. The resources and energy
will go instead to putting something in front of you that you can't get
anywhere else. And that's rare at any price, or size.
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