How to Shop Smartly Every Month
Most Items Have Seasons; Use Them
to Your Advantage
By Jeanette Pavini in the Wall Street Journal
This will be the last edition of
Best Buys, so rather than talk about what you should buy in February
(accessories, fine jewelry, canned food and cameras), here are five shopping
tips that will help you save every month.
Shop
Seasonally
Produce isn’t the only item with a
season. Just about everything we buy—from clothes to recreational gear to
electronics—has a season. Workout gear goes on sale in January, when everyone
has just made their health and wellness resolutions. Big-screen TVs go on sale
around the start of February, when everyone is gearing up to watch the Super
Bowl and the Oscars. In March, cleaning supplies go on sale so consumers can
stock up for their spring cleaning.
As a general rule, you’ll find some
of the best deals at the beginning and end of an item’s “season.” You’ll see
great introductory offers at the start as retailers ramp up, then you’ll see
even better deals when the item is put on clearance.
Why are the deals so good when
demand for an item is at its highest? Because stores have such a wide range of
inventory and they are constantly rotating stock. Plus, there is heavy
competition both online and in stores, so if Store X isn’t offering a great
deal, Stores Y and Z will be, and X will lose your business.
Never
Pay Full Price
Most everything goes on sale
eventually. We tend to pay full price when we make impulse purchases—when we go
into a grocery store after work without a meal plan or wait until the day
before a ski vacation to buy snow gear.
Instead of waiting for the
toothpaste to run out, stock up on it when you see a great sale. Always have a
backup on items you use regularly. If you know you’ll need a new winter jacket
next year, buy one when it goes on clearance at the end of this season. In
fact, clothing, shoes and accessories are items you should never pay full price
for. With the exception of some luxury brands, it all goes on sale.
As long as you plan your purchases,
there will rarely be an instance where you have no choice but to pay full
price.
Take
the Time to Save
Time is valuable, but so is money.
Fortunately, it often takes little time to save lots of money.
Taking 10 seconds to search for a
coupon code before making an online purchase could save you around 20%.
Spending 30 seconds going onto a museum’s website could save you $40 on your
family’s admission.
A little research ahead of your
purchase can make all the difference. It’s not just looking for discounts, but
comparing prices between stores, which thanks to the Internet also takes only
seconds.
Use
Store Policies
Stores advertise lots of policies
that people rarely take advantage of. For example, just about every retailer
has a price-match policy, assuring consumers that they’ll get the best price,
but few people follow up and save. Get a price match if you find a better price
from a competitor.
Ask for a price adjustment if the
item goes down in price after your purchase. Most stores offer a window of 14
days for you to get back the difference between what you paid and the new sale
price.
Request a rain check if an item is
on sale and out of stock. When the item is back in stock, you’ll get the sale
price even if it’s not on sale.
Remember to mail in those rebates.
Stores are doing everything in their power to get you to shop with them. Let
them court you with their savings and you’ll come out the winner.
Guilt-Free
Shopping
We all want to give back but we
don’t always have it in our power to do so. Fortunately, retailers are giving
shoppers several opportunities to shop and give back at the same time.
Amazon has smile.amazon.com where
you can designate a charity to receive 0.5% back on your eligible purchases.
This month, Macy’s is giving 10% on select red dresses
to the American Heart Association’s Go Red For Women movement to raise
awareness about heart disease among women.
Buy a new pair of shoes from
kindrunner.com and it will send you a prepaid shipping box to donate your shoes
to someone in need. In turn, you get $10 Kindness Cash Rewards to use on a
future purchase.
Retailers are finding so many
creative ways to blend shopping and giving back. Seek them out, and make your
dollars count.
Jeanette Pavini is a columnist for MarketWatch. Read more at
marketwatch.com
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