SpaghettiOs
SpaghettiOs is an American brand of canned spaghetti
featuring circular pasta shapes in a cheese and tomato sauce
— and marketed to parents as 'less messy' than regular spaghetti. More than 150
million cans of SpaghettiOs are sold each year.[1]
In addition to the original variety,
variations have included SpaghettiOs Meatballs (with miniature meatballs),
SpaghettiOs Sliced Franks (with pieces of processed meat resembling hot dog
slices), SpaghettiOs RavioliOs (with round, beef-filled ravioli),
SpaghettiOs with Calcium, and other theme-shaped varieties.
Similar products are sold in the
United Kingdom under names like "Spaghetti Rings", loops, hoops, etc.
History
Introduced in 1965 by the Campbell Soup Company under the Franco-American brand, the pasta was created by Donald Goerke
(1926–2010), "the Daddy-O of SpaghettiOs",[2]
after a year-long internal study of the appropriate shape for a pasta dish that
people could eat without making a mess.[2][1]
Rejected shapes included cowboys, Indians, spacemen, stars, and sports shapes.[1]
During the development of SpaghettiOs, Goerke was a marketing manager with
Franco-American, then a division of Campbell. During his 35 years with
Campbell,[3]
Goerke created over 100 products[3]
including the Chunky line of soups.[1]
SpaghettiOs were introduced
nationally without test marketing[3]
— with television advertising using the tag line
"The neat round spaghetti you can eat with a spoon" and the jingle "Uh-Oh! SpaghettiOs",
sung by pop singer Jimmie
Rodgers[1]
(loosely based on his 1950s song "Oh-Oh, I'm Falling in Love Again").
In June 2010, Campbell recalled
15 million lbs (6.8 million kg) of SpaghettiOs with Meatballs — all that had
been produced since December 2008 and much of which had likely been consumed[4]
— due to the malfunction of a cooker at one of the company's Texas plants.[5]
"No reports of illnesses associated with the product and ...no customer
complaints" were recorded at the time of the recall.[4]
The entire wiki link can be found
at:
http://en.wikipedia.org/wiki/SpaghettiOs
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