Think patang bazi, for example.
The key point is that kite flying is a relatively “thrifty” way to gain entertainment for some people in certain times of the year, or even in certain places that enjoy the winds that make kite flying so challenging. And of course you can make your own kite, too.
And here is a link on kite plans and other such things: http://www.kiteplans.org/
Plan B is just to make your own kite out of local materials.