Is the appreciation for
God's Own Pork Product just clever marketing?
David Sax says the bacon boom is no accident:
In terms of economic impact, nothing beats bacon. While most food
trends tend to trickle down from the gourmet market into the mouths of mass
consumers, that wasn’t the case with bacon. Bacon mania was sparked not in the
kitchens of fancy restaurants in New York or Chicago, but in the pork
industry’s humble marketing offices in Iowa, where people like Joe Leathers
engineered a turnaround for an underappreciated cut of pig.
Turnaround? Underappreciated? I honestly don’t understand.
I’ve witnessed the bacon boom, sure, but always figured it was
just a fun social trend about a food everybody already knew and loved. You
couldn’t turn around bacon’s appeal anymore than you could turn the tide — it’s
something which simply is.
Except that apparently I had it all wrong, and until recently most
people really did think that God’s Own Pork Product was just for breakfast.
I won’t ask what took everybody so long. It’s just nice to have
you all aboard.
Stephen Green began blogging at VodkaPundit.com in early 2002, and has served as PJMedia's Denver editor since 2008. He's one of the hosts on PJTV, and one-third of PJTV's Trifecta team with Scott Ott and Bill Whittle. Steve lives with his wife and sons in the hills and woods of Monument, Colorado, where he enjoys the occasional lovely adult beverage.
Stephen Green began blogging at VodkaPundit.com in early 2002, and has served as PJMedia's Denver editor since 2008. He's one of the hosts on PJTV, and one-third of PJTV's Trifecta team with Scott Ott and Bill Whittle. Steve lives with his wife and sons in the hills and woods of Monument, Colorado, where he enjoys the occasional lovely adult beverage.
No comments:
Post a Comment