Translate

Monday, January 13, 2014

Elvis Is Dead? Nobody Told the Aussies


Elvis Is Dead? Nobody Told the Aussies

 

Every January, die-hard fans gather in Parkes, Australia to celebrate the birthday of the King of Rock 'n' Roll.

 

By Rachel Pannett in the Wall Street Journal


PARKES, Australia—Elias Jamhour has a problem. He's bigger than Elvis.

Or at least that's the case on a train departing Sydney for one of the unlikeliest Elvis festivals on the planet.

As the tribute artist gyrates through the carriages on a seven-hour journey into the Australian countryside, the attentions of his fans—many of whom wear badges declaring "Elias 4 Elvis" and "I-heart-Elias"—becomes suffocating as he is mobbed by increasingly exuberant middle-aged women full of cheer and bored by the limited view of eucalyptus forests that give way to endless cattle and sheep farms. Last year, he was barricaded in a carriage by a group of women, he recalled, and had to be rescued by train staff.

"It's flattering, but it can be too much," said Mr. Jamhour. "You're more tangible than Elvis. They can feel you, see you, they can touch you."

The train is en route to the remote town of Parkes, where every January the 12,000-odd population more than doubles as die-hard fans gather to celebrate the birthday of the King of Rock 'n' Roll, who came into the world on Jan. 8, 1935.

Conceived as a way to boost tourism during the southern hemisphere summer months, when inland temperatures regularly soar above 100 degrees and many Australians head for the beach, the festival has grown from a few hundred attendees in 1993 to around 18,000 expected for this year's five-day event.

Elvis festivals abound world-wide, and the King is very much alive abroad, with followings in Japan, Brazil, Canada and the U.K., among other places.

"It's mainly people from other countries who want Elvis" these days, said Kay Kohlmyer at the Belleza Wedding Chapel in Las Vegas, where an Elvis service sees an impersonator of the King walk the bride down the aisle before performing hits for the happy couple. "It's more of a novelty thing. Young people don't do it."

Still, the Guinness record for Elvis impersonators in one spot—645—is held by Las Vegas.

The success of the Parkes festival comes despite it not having a scrap of Elvis genealogy in its history. The King never toured Australia. Some point to the town's remoteness as the reason for the event's appeal: In a much larger city like Sydney, about 230 miles away, it would have to compete with attractions like the harbor and famous beaches for fans' attention.

"It's the spectacle of it," said Carrie Logan, 43, who traveled more than 2,000 miles from Perth in Western Australia for this year's festival, her sixth. "It's a little town in the middle of nowhere."

It wasn't always universally loved. Some locals, in the early years of the festival, worried about the influx of revelers and saw it as something of a "pimple on a pumpkin,"—Australian slang for an obvious eyesore,—said Katrina Dwyer, Tourism Manager for the Parkes Shire Council.

Once the festival began challenging world records though, opposition abated. Parkes won the Guinness world title for number of impersonators in one spot in 2007 and narrowly missed regaining it in 2012.

Organizers of the title challenge concede they erred in holding the bid that year at 7:30 a.m., which is prime time for morning TV but ill-suited to the circadian rhythms of the genus festive Elvi, as a posse of Elvis impersonators are known locally.

"If we'd held it at midday we would have smashed the record," Ms. Dwyer said.

Now in its 22nd year, the festival has 150 Elvis-themed events ranging from look- and sound-a-like contests to gospel services and the chance for couples to renew their wedding vows, en masse, Elvis and Priscilla style.

This year's festival is based on the 1964 Elvis movie "Kissin' Cousins," with his co-star Cynthia Pepper as the main overseas guest, spawning a new line in female look-alikes impersonating her character, the feisty Private First Class Midge Riley. Ms. Pepper said she was "delighted" to see Elvis's legacy alive and well here.

Many festival participants said Elvis's music left an indelible mark, especially on rural Australia, in the days before the Internet and widespread air travel, when radio and TV were the only way to break the isolation felt by many on this sparsely populated continent.

"Our parents would rock 'n' roll to Elvis in the kitchen on a Friday night," said Kim Condon, from the town of Casino in New South Wales state. "There were only two things to do in the country: play cards and dance," said Ms. Condon, who was attending the festival for the first time. She and her twin sister, Kerry Elson, and three others—all wore matching Private Riley outfits.

Australians rank among the top-five foreign nationalities to visit Graceland, Elvis's Memphis home, each year and are second only to the U.K. for the number of officially registered Elvis fan clubs, according to Elvis Presley Enterprises, Inc.

"My kids know all of Elvis's songs," said Chris Wicken, a 47-year-old telecommunications executive from Canberra who has a screen saver of Elvis on her computer, and a tattoo of Elvis's motto "TCB,"—for taking care of business, on her left shoulder.

In another sign of the King's devoted following Down Under, one local resident even changed his name to Elvis. Aussie Elvis, previously known as Neville Lennox, won a number of look-alike contests in the early days of the festival. In 1997, after a great deal of backslapping in pubs from friends who greeted him with: "G'day Elvis," Mr. Lennox said he decided to make it official. Today, his home in Parkes is an Elvis museum, with items including a replica of Elvis's white "Aloha from Hawaii" jumpsuit.

Greg Page—the founding "Yellow Wiggle" in the popular children's band the Wiggles, an Australian group that spawned a global franchise—has amassed one of the world's biggest collections of Elvis memorabilia, part of which is on display in the town's visitor center. Mr. Page's most prized piece: Elvis's silver and burgundy 1976 Cadillac Seville.

Mr. Page, who said he used Elvis's 1950s music as inspiration for Wiggles songs, could even be surreptitiously responsible for seeding a love for the King among a new generation of Australians.

Certainly in Mr. Jamhour's household, the bug is catching. The Elvis impersonator's 11-year-old son, Gabriel, will join him onstage Sunday, the festival's last day, at a tribute concert. "Every time I buy a new Elvis CD or movie, he has to have his own copy," said Mr. Jamhour, who plans to retire after this year's festival, handing the Elvis mantle to his son.

No comments: